There are a ton of terms in the marketing world that confuses many people. The intriguing part is that almost all marketing words seem to be similar. So, here the confusion arises. Here we are talking about SEM. Furthermore, we want to clear the ambiguity of the meaning of SEM.
SEM is search engine marketing (SEM). The term itself clears the meaning that it is a marketing based on search engine. And we aim to guide you to search engine marketing.

What is SEM?

Search engine marketing is a way to increase the visibility of the searches through different strategies. There are even strategies that you can buy or earn money too. Previously this term was Search Engine Optimization and paid search. Now, this term is not SEO or paid search separately but only paid search marketing.

Brands select some keywords according to the searches of the users. When the user searches these keywords, they can see advertisements from that brand. SEM pays for the ads that appear on the result webpage. It is SERP ( search engine results pages). But, the brand gets the money only if the user clicks on the ad. These ads will include ad designation.

Platforms for SEM

The SEM platform is a search engine that helps the brand place its advertisement on the desired web page. Google and the search engine Bing are familiar among all.

Bing Ads

They can connect to millions of searchers that Google is unable to do. Bing has partner sites that can join them with non-Google users too. These partner sites are MSN and Yahoo.

Google Ads

It is a widely preferable SEM platform. They work to bring the most searched pages among Billions of searches. And, working for the most used online searchers makes them preferable.

What are SEM Keywords? And What is its Type?

SEM has many keywords that target the searchers in search engine marketing campaigns. And according to those keyword searches, people see the advertisements.
When you create your SEM campaign, you will also target or avoid some keywords. So, there are four types of keywords that you can use in an SEM campaign.

Broad Match Keyword

It targets the variations in the terms. In this category, there are some ways through which it becomes easy to show the result searches. These are similar types of phrases, incorrect spellings, singular or plural, stemming, and synonyms. So, the broad match keywords have a broad spectrum.

Phrase Match Keywords

It targets the phrases of the keywords. The resulting search appears as per the words before and after the target keywords. Like, if your target phrase is sequined saree, then the campaign can also target popular sequined sarees.

Exact Match Keywords

It targets the related words to the target keywords. It is almost similar to the broad match keywords. It includes all the singular or plural words, misspellings, stemming, paraphrase, abbreviation, rearranged words, or similar searches of the target keywords.

Negative Keywords

It targets to exclude the terms that you don’t want to keep. It has a broad match with the phrase and the exact matching keywords. It may be keywords that you want to keep in your campaign. These can have references to the related keywords. But, these keywords will be unrelated to the targeted terms from your campaign.

Targeting Through SEM

The targeting keywords will tell you when to show your ad on the search platform. This targeting SEM will take you a step ahead. It sells additional parameters of when to, how to showcase, and whom to show your ads.

Location Target

It will show the ads to the people only within a particular ZIP code or location

Ad Targeting Through A Schedule

It will show an ad at a certain period during a day or week.

Demographic Targeting

It will set the ads to show it to the people. These people will belong to demographic categories like gender or age.

Device Targeting

It will set the ads to show it to the users on a device like laptops and smartphones.

SEM Ad Copy

The SEM Ad Copy copies the organic way of search results. But here are also some features that show additional information. In a standard advertisement, there will be two headlines, a description, and a URL. You may also add these:
● Callout extension
● Sitelink extensions
● Call extensions
● Message extensions
● Location extensions
● Advertiser extensions
● Structure of snippet extensions
● Price extensions

The SEM Ad Auction

The SEM campaign that you will create will have many target keywords. But, whenever someone searches for your target keywords, then your brand will show up. It doesn’t work like that!
There is a whole system in SEM platforms for this. It says when and how to show your ads. Along with this, it will also compete with other similar brands that are targeting similar keywords.
This system includes three factors. These factors are MAX CPC bid, quality score, and Ad rank.

Conclusion

The tour to the SEM guide must have made it understandable. So, now that you know what SEM is, you can start working on it. Start your planning and execution of your SEM plan. It will give you plenty of ideas to outline your campaign. You can even opt for many keywords finding tools available online.

Penned By Piyali Das
E-mail – info@globalprofessionals.biz